Helen Chou | Pricing Insights https://helenc.cc/blog Pricing strategy, packaging, and monetization for B2B SaaS and AI. en Consumption-Based Pricing Sounds Simple. The Hard Part Is What Comes Next. https://helenc.cc/blog/consumption-based-pricing-the-hard-part https://helenc.cc/blog/consumption-based-pricing-the-hard-part Fri, 07 Aug 2026 12:00:00 GMT Consumption-based pricing is a strong foundation, not a finished strategy. How to price features that increase, ignore, or reduce consumption. To Price or Not to Price — That's the Strategy https://helenc.cc/blog/to-price-or-not-to-price-thats-the-strategy https://helenc.cc/blog/to-price-or-not-to-price-thats-the-strategy Wed, 22 Jul 2026 12:00:00 GMT The most consequential pricing decisions aren't about setting the right dollar amount. They're about choosing which products carry the margin and which ones you deliberately give away. The Revenue Stream Hiding in Your Internal Tools https://helenc.cc/blog/revenue-stream-hiding-in-your-internal-tools https://helenc.cc/blog/revenue-stream-hiding-in-your-internal-tools Wed, 01 Jul 2026 12:00:00 GMT Internal tools rarely come up in pricing conversations, because they were never meant to be sold. But they often encode more value than the invoice reflects. Sales Reps Are the Users: Why Pricing Enablement Now Works Like Product Management https://helenc.cc/blog/sales-reps-are-the-users-pricing-enablement-as-product-management https://helenc.cc/blog/sales-reps-are-the-users-pricing-enablement-as-product-management Fri, 19 Jun 2026 12:00:00 GMT The most successful pricing enablement programs start to treat pricing, the collateral, and the tools around it like a product, with sales reps as the users. When Do You Need a Full-Time Head of Pricing? https://helenc.cc/blog/when-do-you-need-a-full-time-head-of-pricing https://helenc.cc/blog/when-do-you-need-a-full-time-head-of-pricing Tue, 02 Jun 2026 12:00:00 GMT When pricing decisions are frequent, interconnected, or experimental by nature, having someone in the seat full-time unlocks a different kind of value. When Do You Need a Fractional Head of Pricing? https://helenc.cc/blog/when-do-you-need-a-fractional-head-of-pricing https://helenc.cc/blog/when-do-you-need-a-fractional-head-of-pricing Tue, 26 May 2026 12:00:00 GMT A pattern is emerging among the companies that benefit most from a fractional pricing leader. Here is what it looks like in practice. Pricing Now Thinks Like Growth https://helenc.cc/blog/pricing-now-thinks-like-growth https://helenc.cc/blog/pricing-now-thinks-like-growth Thu, 14 May 2026 12:00:00 GMT In AI-native SaaS, pricing happens inside the product in real time. Here's how the best pricing teams are adopting growth instincts to keep up. Pricing Quantitative Research for B2B SaaS: A Practical Guide https://helenc.cc/blog/pricing-quantitative-research-for-b2b-saas https://helenc.cc/blog/pricing-quantitative-research-for-b2b-saas Thu, 23 Apr 2026 12:00:00 GMT A practical guide to the four most effective B2B SaaS pricing research methods: MaxDiff, Build-Your-Own, Van Westendorp, and Conjoint, and when to use each. Replit Pricing Deep Dive https://helenc.cc/blog/replit-pricing-deep-dive https://helenc.cc/blog/replit-pricing-deep-dive Sun, 15 Mar 2026 12:00:00 GMT How Replit's shift from per-user to usage-based pricing reflects the broader evolution of AI-native software monetization. Demystifying AI Costs: How to Design Sustainable AI Pricing https://helenc.cc/blog/demystifying-ai-costs https://helenc.cc/blog/demystifying-ai-costs Sat, 07 Mar 2026 12:00:00 GMT Most AI pricing conversations start with tokens, but tokens are only part of the cost structure. Lovable Pricing Deep Dive https://helenc.cc/blog/lovable-pricing-deep-dive https://helenc.cc/blog/lovable-pricing-deep-dive Sat, 28 Feb 2026 12:00:00 GMT Lovable is one of the most thoughtfully designed products in the current AI builder wave. In fact, this website is built on Lovable. Seats vs. Credits Is the Wrong Debate https://helenc.cc/blog/seats-vs-credits-is-the-wrong-debate https://helenc.cc/blog/seats-vs-credits-is-the-wrong-debate Tue, 24 Feb 2026 12:00:00 GMT The future is not seats versus credits. The winners will be the companies that know exactly when to use each. Segment Pricing and Packaging: Stop Discounting. Start Designing. https://helenc.cc/blog/segment-pricing-and-packaging-stop-discounting-start-designing https://helenc.cc/blog/segment-pricing-and-packaging-stop-discounting-start-designing Tue, 17 Feb 2026 12:00:00 GMT Real segment pricing is not about lowering price. It is about designing the right offer for how each segment buys, adopts, and expands. PLG Paywalls: How to Choose the Right Limits (and Stop Guessing) https://helenc.cc/blog/plg-paywalls-how-to-choose-the-right-limits https://helenc.cc/blog/plg-paywalls-how-to-choose-the-right-limits Thu, 12 Feb 2026 12:00:00 GMT In PLG, paywalls are not just monetization mechanics. They are product experience design, with a revenue outcome. Mastering the AI Pricing Survey https://helenc.cc/blog/mastering-the-ai-pricing-survey https://helenc.cc/blog/mastering-the-ai-pricing-survey Mon, 09 Feb 2026 12:00:00 GMT How to design surveys that reveal willingness-to-pay How I Use AI to Accelerate Pricing Iterations https://helenc.cc/blog/how-i-use-ai-to-accelerate-pricing-iterations https://helenc.cc/blog/how-i-use-ai-to-accelerate-pricing-iterations Thu, 05 Feb 2026 12:00:00 GMT I ran three high-quality pricing surveys in a week and launched segment pricing in just two weeks at ClickUp—and here is exactly how I do it.