Pricing Leak Review
Thirty minutes. No deck. A specific read on where your B2B SaaS pricing is leaking revenue, and what to change first.
Most pricing leaks do not show up as churn.
They show up in lengthy discount approvals, unused expansion SKUs, proposals that sit in finance, a price list that no longer matches what the product actually delivers, and AI costs that move faster than the revenue attached to them. By the time the pattern surfaces at a quarterly business review as flat growth, it has been expensive for a while.
What you leave with
- The highest-leverage pricing leak and a rough estimate of what it is costing you
- A 90-day action sequence ranked by revenue impact and implementation effort
- A clear decision point: fix internally, bring in fractional support, or hire full-time
Who it is for
B2B SaaS companies between $10M and $300M ARR with an active sales or product-led motion, no dedicated pricing strategist in-house, and a sense that pricing should be contributing more than it currently is.
Who you are talking to
Helen Chou, pricing strategy executive for B2B SaaS. I advise founders, product leaders, CROs, CMOs, and CFOs on packaging, paywalls, and the operating rhythm that turns pricing from a quarterly debate into a growth lever. Ten years in-house setting monetization strategy before going independent. In a single quarter I doubled revenue in the small business segment and lifted enterprise average deal size fivefold at the same company.
"Helen is the best pricing expert with whom I have ever worked. She deeply understands the complexities of enterprise pricing and packaging."
"She is an exceptional pricing and monetization leader, highly analytical, thoughtful in her approach, and someone I trust deeply."
No prep required. If it is not a fit, I will point you to what is.
If the calendar does not open, email helenchou@helenc.cc.