Helen Chou

Pricing Strategy Executive

Accelerate PLG and Sales-Led Growth
with Pricing

I help B2B SaaS companies unlock revenue through strategic pricing architecture, packaging / paywall optimization, and go-to-market alignment.

Helen Chou - Pricing Strategy Executive
Book a Pricing Leak Review

Case studies on AI, monetization, and growth.

"She is an exceptional pricing and monetization leader, highly analytical, thoughtful in her approach, and someone I trust deeply."

Tony King, VP Pricing at Sage

"Helen is the best pricing expert with whom I have ever worked. She deeply understands the complexities of enterprise pricing and packaging."

Ruth Zive, CMO, Voices.com
ClickUpServiceNowIBMLivePersonAda
Impact

Results That Scale

Exact results shared in the intro calls.

PLG Growth

Double-digit lift

Conversion Lift

Free-to-paid conversion increase through optimized self-serve paywalls.

GTM Strategy

Multi-x revenue

Revenue Growth

Mid-Market segment expansion via strategic product packaging.

Enterprise

Multi-x deal size

Deal Size

Average contract value increase through premium tier architecture.

AI Innovation

Multi-million revenue

New Revenue

Generated within 6 months via AI add-ons and credit-based pricing.

Latest Insights

Deep dives into the mechanics of monetization and growth.

AI Monetization

Your AI Features Run on Credits. Now What?

Price each AI feature by its cost to serve and its strategic goal.

6 min • October 8, 2026

More Articles
Pricing Strategy

Consumption-Based Pricing Sounds Simple. The Hard Part Is What Comes Next.

Pricing on volume is a starting position, not a complete strategy. What matters is how each new feature interacts with the meter you already charge on.

Pricing Strategy

To Price or Not to Price — That's the Strategy

The most consequential pricing decisions aren't about setting the right dollar amount. They're about choosing which products carry the margin and which ones you deliberately give away.

Pricing Strategy

The Revenue Stream Hiding in Your Internal Tools

Internal tools rarely come up in pricing conversations, because they were never meant to be sold. But they often encode more value than the invoice reflects.

GTM Pricing

Sales Reps Are the Users: Why Pricing Enablement Now Works Like Product Management

The most successful pricing enablement programs start to treat pricing, the collateral, and the tools around it like a product, with sales reps as the users.

Pricing Leadership

When Do You Need a Full-Time Head of Pricing?

When pricing decisions are frequent, interconnected, or experimental by nature, the overhead of re-engaging a fractional resource starts to outweigh the benefits.

Pricing Leadership

When Do You Need a Fractional Head of Pricing?

A pattern is emerging among the companies that benefit most from a fractional pricing leader — simpler portfolios, longer cadences, and senior expertise at specific moments rather than continuously.

GTM Pricing

Pricing Now Thinks Like Growth

Pricing teams that are pulling ahead have stopped operating like upstream strategists and started operating like growth teams: faster, more experimental, and embedded in the product experience.

Pricing Research

Pricing Quantitative Research for B2B SaaS: A Practical Guide

A practical guide to the four most effective B2B SaaS pricing research methods: MaxDiff, Build-Your-Own, Van Westendorp, and Conjoint, and when to use each.

AI Monetization

Replit Pricing Deep Dive

How Replit's shift from per-user to usage-based pricing reflects the broader evolution of AI-native software monetization.

AI Monetization

Lovable Pricing Deep Dive

Lovable is one of the most thoughtfully designed products in the current AI builder wave. A deep dive into growth drivers, habit building, bonus mechanics, and churn prevention.

About Me

Helen Chou - Pricing Strategy Executive

I am a Pricing Strategy Executive and Wharton MBA with a major in Finance, dedicated to driving revenue growth at category-defining companies including ClickUp, ServiceNow, and IBM.

My expertise lies in the "Hybrid" motion—bridging PLG and Sales-Led growth strategies where product-led speed meets sales-led scale.

My approach combines financial rigor with high-velocity experimentation. Whether it's re-architecting global Enterprise tiers to drive an X-fold increase in deal size or optimizing PLG paywalls to boost conversion, I help SaaS leaders navigate the complexity of modern monetization.

Work With Me

Strategic Pricing for the Modern SaaS Era.

Services

A comprehensive review of current packaging, tiers, paywalls, and discounting to identify immediate revenue leaks and quick-win opportunities.

Designing end-to-end monetization journeys that drive PLG conversion and unlock high-ACV enterprise expansion through seamless upgrade paths.

Specialized consulting on launching AI add-ons, credit-based pricing, and managing LLM cost-to-value alignment for sustainable margins.

Get in Touch