Deep dives into the mechanics of monetization and growth.
Pricing on volume is a starting position, not a complete strategy. What matters is how each new feature interacts with the meter you already charge on.
The most consequential pricing decisions aren't about setting the right dollar amount. They're about choosing which products carry the margin and which ones you deliberately give away.
Internal tools rarely come up in pricing conversations, because they were never meant to be sold. But they often encode more value than the invoice reflects.
The most successful pricing enablement programs start to treat pricing, the collateral, and the tools around it like a product, with sales reps as the users.
When pricing decisions are frequent, interconnected, or experimental by nature, the overhead of re-engaging a fractional resource starts to outweigh the benefits.
A pattern is emerging among the companies that benefit most from a fractional pricing leader — simpler portfolios, longer cadences, and senior expertise at specific moments rather than continuously.
Pricing teams that are pulling ahead have stopped operating like upstream strategists and started operating like growth teams: faster, more experimental, and embedded in the product experience.
MaxDiff, Build-Your-Own, Van Westendorp, and Conjoint Analysis — when to use each, and what they actually tell you.
How Replit's shift from per-user to usage-based pricing reflects the broader evolution of AI-native software monetization.
Most AI pricing conversations start with tokens, but tokens are only part of the cost structure. A breakdown of the four layers of AI costs and how different product categories translate them into pricing models.
Lovable is one of the most thoughtfully designed products in the current AI builder wave. A deep dive into growth drivers, habit building, bonus mechanics, and churn prevention.
The future is not seats versus credits. The winners will be the companies that know exactly when to use each.
Real segment pricing is not about lowering price. It is about designing the right offer for how each segment buys, adopts, and expands.
In PLG, paywalls are not just monetization mechanics. They are product experience design, with a revenue outcome.
How to design surveys that reveal willingness-to-pay. AI pricing is changing faster than any competitive deck can capture—here is how to build a pricing model that actually sticks.
I ran three high-quality pricing surveys in a week and launched segment pricing in just two weeks at ClickUp—and here is exactly how I do it.